How To Get Results From a News Release

By: Jonathan Gray - [site]

A powerful news release can get you enormous publicity at no cost. But you need to: (1) Select the correct audience.

(2)Give news, not sales language.

Suppose you're a CPA and it's tax season. You offer a free report called "How To Reduce Your Taxes Under The New Laws". That's newsworthy, benefiting the media's audience.

Here are the steps:

The headline. This declares a benefit to the audience.

First paragraph: Start with whats important - who, what, when, where, why, and how.

Further down: talk about the service your product provides through the viewpoint of your news angle. Your expertise can be mentioned here.

Then one tight paragraph of good information about your business, product, or service and how you've helped your customers or clients.

Finally, what action you want the readers to take. ELEVEN TIPS FOR GETTING MAXIMUM RESULTS Cultivate key contacts. Concentrate on media sources that will have repeated value over the long haul. Get to know someone who can give you coverage. Become known as a quotable expert. Once you've received coverage, let your contact know that you're available for quotes any time. Inform them of any other areas you're an expert on. Send thankyou notes. Few do. Editors and producers appreciate courtesy. To create news, link in to events, holidays, and trends. Two-income families are a trend. Many products and services are being deus. Nearly any business can do it. Forecast a trend. Conduct an industry poll. Then send a news release reporting the results. This can help you generate sales and get you known as an expert. Offer something for FREE. Free reports or product samples. The media loves to give things away to their audience. You make them look good and increase your customer base in one effort.

Don't expect overnight miracles, and don't give up. Send out a newsworthy release every month until you get coverage.

Be prepared to handle the increased volume that can result from a few key mentions.

And finally, use good publicity results, to fuel your advertising campaigns.

Jonathan Gray has been helping people succeed in small business for three years. Join his free "Help For Beginners" Course now - free tips on HOW to do it; WHERE to go: http://www.businessrich.com

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