ERROR MARKETING AN UNUSED PROFIT CENTER

By: Doug Wes - [marketing]

ERROR MARKETING - AN UNUSED PROFIT CENTER

If I was on your web site and landed on your 404 - file not found error page, what would I see? Most sites just have the same old dull message:

404 ERROR - FILE NOT FOUND ON THIS SERVER

We must get TONS of hits on that page, and I'm sure you do too, so why not take the chance to market? Web sites change all the time. Pages come and go. If you have been online for any length of time, you no doubt have many pages that are not used, or have been deleted.

Have you thought about customizing that error page? One company even offers a service where they sell advertising on

that page. I'm not listing them here because we looked into it, and we can earn Much more by advertising our own products & services on our 404 error page.

- Take a look at our error page at:

http://www.kosoma.com/nosuchpage.html

Now, you don't have to be concerned about taking down that page you no longer use in fear that someone may see an old link somewhere and get your 404 Error. If your offer is effective (and it should be) you will hope that they see your 404 page!

If you don't have anything to offer on your error page, you might consider offering someone else's product, or selling advertising on that page.

On many Unix servers the page will be listed in your www directory as Missing.html . Just modify that page to include your offer (you need to leave the "Page Not Found" message on the page so that your visitors will understand how they got there). If you are not sure which page is your 404 Error page, just ask your hosting company and they can tell you. If they don't allow you to modify that page, get a different host!

With just a little imagination and effort, you can turn a normally dry and dull page on your site into perhaps one of the best selling pages you have with Error Marketing!

Doug West is the editor of Opportunity Investigator. He has been interviewed in many of the top home biz publications like SFI magazine - (see http://kosoma.com/DougWest.htm ). His affiliate program provides members all the tools you need to succeed online.==> http://209.61.158.154/error.htm

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